
Taking a Supplement Brand to the US: Amazon or Brick-and-Mortar Retail?
Two consultants, opposite advice, both half right: Amazon is fast with no walls, retail is slow with real ones, and the sequence is a relay. The shared compliance floor — registration, third-party cGMP verification Amazon now demands, Supplement Facts, the structure/function claims line — and the two logistics rhythms one US warehouse can serve at once.








